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Panel Discussion - Case Studies in eMarketing For Entrepreneurs

Jim Bartlett, President of XSportsProtective.com

Jim Bartlett is the President of XSportsProtective, a specialty retailer focusing on protective gear for action sports like snowboarding, skateboarding, mountain biking, and others.  XSportsProtective has grown from start-up to a leading online retailer in the protective gear niche through a mix of SEM, SEO, and email marketing.  Jim will share his experience using eMarketing to launch and grow this successful business to where it is today, and what eMarketing techniques are underway to continue XSportsProtective's rapid growth.