Bring Home the Bacon: Using blogs to connect with your market

with Jeff Rohrs

What does a blog about bacon have to teach you about online marketing? Absolutely everything. Launched as an outlet for the repressed comedic talents of Optiem's staff, www.sixdegreesofbacon.com has evolved into an amusing way to explore a wide variety of low-cost, high-impact online marketing tactics. In this session, we will explore those tactics including blogging, content management, RSS email, analytics, Web 2.0 applications, social media, YouTube, MySpace, and much much more. Attendees will depart with a clearer understanding of how these technologies can benefit their business as well as an intense desire to visit their nearest IHOP.

Learning outcomes:

How a highly-focused blog can benefit your business (micro-publishing)
How to deploy new breed of low-cost online marketing tools to give you a competitive advantage
How blogs can make (or try to make) money

BREAKOUT #1 (10:45 a.m. – 11:45 a.m.)	STOP: Don't ever market online…until you first do this.	Compelling SEO 101—That Works Like Magic!	Mobile Marketing Imagine—98% of your target audience will read your messages.	eMarketing with Chambers	Publish and promote a blog in a flash
BREAKOUT #2 (1:45 p.m. – 2:45 p.m.)	Social media and user generated content	Before you hit send Getting started with email marketing	Online Buzz Marketing Create a buzz in 10 minutes per day	Bring Home the Bacon: Using blogs to connect with your market	Powerful RSS Magic
BREAKOUT #3 (3:00 p.m. – 4:00 p.m.)	Advanced SEO Topics Advancing your online visibility, reputation and beyond	The power of online video	Web Banners: From A to Z	The Elusive Web 2.0: Fact or Fiction?	Building & Managing Websites So Easy…Even A Kid Can Do It!