Mobile Marketing: Imagine – 98% of your target audience will read your messages.

with Steve Brand

98% of all text messages are read compared to only 25% of all emails. Reaching people with highly targeted mobile messages and marketing where they are and when they are there is a very powerful and effective way to market your products and services to your customers. 80% of all major brands are starting to explore how to reach the 250 million Americans who carry a cell phone with them every day. Learn what you can do to reach your present and future customer base with a range of mobile marketing tools.

Learning outcomes:

  • That mobile marketing is the most direct form of marketing you've got an installed base of over 250 million units. You can reach people wherever they are, whenever they are there and have over 98% of the recipients look at your message.
  • That mobile marketing is about time sensitive messages that people ask to get — the ultimate in permission marketing
  • Through an interactive exercise, participates will explore at least one idea that they could create and explore for their own organization