Social media and user generated content

with Phil Johnston and Jim Kukral

Using social media and other various online creative ideas to build your brand, market your business or get free publicity. A hands-on, show-and-tell approach to User Generated Content and Consumer Generated Media that will examine: * Recent trends and developments; * Benefits and risks – it's not all sweetness and light; * Legal issues, such as content ownership, etc.

BREAKOUT #1 (10:45 a.m. – 11:45 a.m.)	STOP: Don't ever market online…until you first do this.	Compelling SEO 101—That Works Like Magic!	Mobile Marketing Imagine—98% of your target audience will read your messages.	eMarketing with Chambers	Publish and promote a blog in a flash
BREAKOUT #2 (1:45 p.m. – 2:45 p.m.)	Social media and user generated content	Before you hit send Getting started with email marketing	Online Buzz Marketing Create a buzz in 10 minutes per day	Bring Home the Bacon: Using blogs to connect with your market	Powerful RSS Magic
BREAKOUT #3 (3:00 p.m. – 4:00 p.m.)	Advanced SEO Topics Advancing your online visibility, reputation and beyond	The power of online video	Web Banners: From A to Z	The Elusive Web 2.0: Fact or Fiction?	Building & Managing Websites So Easy…Even A Kid Can Do It!