The Elusive Web 2.0: Fact or Fiction?

with Tony Pietrocola

As businesses tirelessly search for new channels to influence customers, a new Internet buzzword is rumored to lead the next big marketing frontier. Web 2.0 is mentioned in boardrooms, referenced in IT venues and questioned by marketing departments still struggling with the implications of a Web log. Positioned as the best thing since the iPod, Web 2.0 is often mistaken for a formal set of next-generation Internet technologies for collaboration and information sharing. We will explore Web 2.0, portals, social networking and mobile applications as Web 2.0 takes off.

BREAKOUT #1 (10:45 a.m. – 11:45 a.m.)	STOP: Don't ever market online…until you first do this.	Compelling SEO 101—That Works Like Magic!	Mobile Marketing Imagine—98% of your target audience will read your messages.	eMarketing with Chambers	Publish and promote a blog in a flash
BREAKOUT #2 (1:45 p.m. – 2:45 p.m.)	Social media and user generated content	Before you hit send Getting started with email marketing	Online Buzz Marketing Create a buzz in 10 minutes per day	Bring Home the Bacon: Using blogs to connect with your market	Powerful RSS Magic
BREAKOUT #3 (3:00 p.m. – 4:00 p.m.)	Advanced SEO Topics Advancing your online visibility, reputation and beyond	The power of online video	Web Banners: From A to Z	The Elusive Web 2.0: Fact or Fiction?	Building & Managing Websites So Easy…Even A Kid Can Do It!