STOP: Don't ever market online…until you first do this.

with Dan Rose and Marci Hower

Hunter S. Thompson said "Faster, faster until the thrill of speed overtakes the fear of death." We say: "STOP…or at least slow down…or your efforts may be D.O.A."

eMarketing channels and techniques can provide outstanding ROI opportunities for those that use them correctly. But before you blog, podcast, email, mobile or use any other emarketing approaches, it's CRITICAL that you first apply foundational direct marketing approaches. Instead of getting caught up with the latest technology, remember that the technology remains a tool or a channel designed to help your reach your target. How and what you communicate in that channel is a different story. Learn what to do first…first…and learn to apply it online…here.

Learning outcomes:

  • Review the guiding principles used in direct marketing and specifically how they apply to online channels and techniques.
  • If you can't measure it, question if you should do it online. We'll show you what we mean.
  • Learn how and why modeling techniques and detailed analytics make all the difference online too.