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Session Descriptions and learning outcomes

Breakout #1
Title
Speaker(s)
Description
3 Learning Outcomes
Publish and promote a blog in a flash
John Jantsch

(Preregistration required)

Participants will get hands on guidance and create and promote a blog using one of the most popular blogging platforms
  • Powerful uses for blogs
  • Best business blogging practices
  • How to attract a blog readership
STOP:
Don’t ever market online…..until you
first do this.
Dan Rose and Marci Hower
Hunter Thompson said “Faster, faster until the thrill of speed overtakes the fear of death.” We say: “STOP…..or at least slow down….or your efforts may be D.O.A.”
 
eMarketing channels and techniques can provide outstanding ROI opportunities for those that use them correctly. But before you blog, podcast, email, mobile or use any other emarketing approaches, it’s CRITICAL that you first apply foundational direct marketing approaches. Instead of getting caught up with the latest technology, remember that the technology remains a tool or a channel designed to help your reach your target. How and what you communicate in that channel is a different story.  Learn what to do first….first….and learn to apply it online….. here.
  • Review the guiding principles used in direct marketing and specifically how they apply to online channels and techniques.
  • If you can’t measure it, question if you should do it online. We’ll show you what we mean.
  • Learn how and why modeling techniques and detailed analytics make all the difference online too.
Compelling SEO 101 - That Works Like Magic!
Jan Limpach and David Goebel
A must see session for competitive business owners, ambitious marketing managers & up to date web designers. Are you using SEO on your site? This is critical in getting your company's website content read by Google & ranking higher in the major search engines. Come early for a seat in this one!
  • A checklist of CRITICAL SEO Do's & Don'ts will be covered.
  • Handout will be made available as a takeaway for attendees.
  • Increased Traffic can be worth the price of admission many times over.

Mobile MarketingImagine -- 98% of your target audience will read your messages.

Steve Brand
98% of all text messages are read compared to only 25% of all emails. Reaching people with highly targeted mobile messages and marketing where they are and when they are there is a very powerful and effective way to market your products and services to your customers. 80% of all major brands are starting to explore how to reach the 250 million Americans who carry a cell phone with them every day. Learn what you can do to reach your present and future customer base with a range of mobile marketing tools.
  • That mobile marketing is the most direct form of marketing – you’ve got an installed base of over 250 million units.  You can reach people wherever they are, whenever they are there and have over 98% of the recipients look at your message.
  • That mobile marketing is about time sensitive messages that people ask to get – the ultimate in permission marketing
  • Through an interactive exercise, participates will explore at least one idea that they could create and explore for their own organization
eMarketing With Entrepreneurs
Vicky Hawke
This session is designed for chamber presidents and executive councils. Participants will learn about eMarketing best practices and tactics that work well for Chambers.
Breakout #2
Powerful RSS Magic

John Jantsch

(Preregistration required)

Participants will learn many ways to use RSS to create, republish, aggregate, filter, repurpose, and syndicate content.
  • What RSS is really
  • Marketing uses for RSS
  • RSS tools and tricks
Social media and user generated content
Phil Johnston and Jim Kukral
Using social media and other various online creative ideas to build your brand, market your business or get free publicity. A hands-on, show-and-tell approach to User Generated Content and Consumer Generated Media that will examine: * Recent trends and developments; * Benefits and risks -- it's not all sweetness and light; * Legal issues, such as content ownership, etc.
Before you hit send
 Getting started with email marketing
Alex Cucu and Kristy Amy
A fast paced best practices email marketing session that will cover online customer aquisition and retention. Learn tools within a variety of price ranges, deliverability, and other things to know before you hit send.
  • List building techniques
  • The impact of email design on performance
  • Deliverability – The must know’s about getting your message to the inbox
Online Buzz Marketing
Create a buzz in 10 minutes per day
Ron McDaniel
eMarketing is not just about having a blog or website.  It is about relationships with people online.  If you capture a bigger audience of advocates and fans, you will be able to get your story out to more people and have a higher level of credibility as they pass your message to their audience.  In as little as 10 minutes a day marketing yourself online, you can establish yourself as a leading expert.
  • How to build an eMarketing Strategy that will generate buzz in a few minutes per day
  • What kinds of opportunities are online to help you get your message out.
  • How to build and leverage relationships online to generate word of mouth
Bring Home the Bacon:
Using blogs to connect with your market
Jeff Rohrs
What does a blog about bacon have to teach you about online marketing? Absolutely everything. Launched as an outlet for the repressed comedic talents of Optiem's staff, www.sixdegreesofbacon.com has evolved into an amusing way to explore a wide variety of low-cost, high-impact online marketing tactics. In this session, we will explore those tactics including blogging, content management, RSS email, analytics, Web 2.0 applications, social media, YouTube, MySpace, and much much more. Attendees will depart with a clearer understanding of how these technologies can benefit their business as well as an intense desire to visit their nearest IHOP.
  • How a highly-focused blog can benefit your business (micro-publishing)
  • How to deploy new breed of low-cost online marketing tools to give you a competitive advantage
  • How blogs can make (or try to make) money
Breakout #3
Advanced SEO Topics
Advancing your online visibility, reputation, and beyond

Panelists: Mark Geyman, Leslie Carruthers, Matt Bailey and Chris Caputo.
Moderated by Sage Lewis
This panel discussion and Q&A will cover topics beyond the basics and what it means for your business…Local Search, Online Reputation, Reporting, Managing Dynamic Sites and more…
  • Learn why it is important for your business to cover all basis, including local search, when developing or maintaining your online reputation
  • How to interpret those website statistic reports, what they mean to you, and how to use them to reach your site goals
  • How to make dynamic website more manageable from an SEO perspecitve
The Power of Online Video
Marcus May and Steve Petti
With YouTube, MySpace, and the general rapid growth of streaming video, how can companies leverage video and other rich media to gain attention and ultimately grow their business...? We'll discuss the many rich media options and ways to leverage them for top line growth, brand building and improved company image.
Web Banners:
From A to Z
Renee DeLuca Dolan and Louis Trempe
All you need to know about Web Banners from the Creative, Development and Advertising Perspective. We will literally go through the Alphabet and touch on each letter - A for Advertising - the basic costs for advertising, where you should advertise your web banners, etc. B- Benefit of Web Banner Advertiser C- Creatives - using animated gifs versus Flash versus no animation at all in your banners, adding music, etc. D- Development of Web Banners - Size and Frame Restrictions and the alphabet goes on... Our topic could cater to beginner, intermediate or advanced depending on your needs.
  
The Elusive Web 2.0:
Fact or Fiction?
Tony Pietrocola
As businesses tirelessly search for new channels to influence customers, a new Internet buzzword is rumored to lead the next big marketing frontier.  Web 2.0 is mentioned in boardrooms, referenced in IT venues and questioned by marketing departments still struggling with the implications of a Web log.  Positioned as the best thing since the iPod, Web 2.0 is often mistaken for a formal set of next-generation Internet technologies for collaboration and information sharing. We will explore Web 2.0, portals, social networking and mobile applications as Web 2.0 takes off.
 
TBD
(Preregistration required)
TBD

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Sponsored by: ThunderTech, Contemporary Design Group, Mind Grab Mobile, New Image Media Group, NOACC, Tenth Floor, Meet The Bloggers and Great Lakes Geek

In Collaboration With: Beachwood Chamber of Commerce Twinsburg Chamber of Commerce Streetsboro Chamber of Commerce Tri-City Chamber of Commerce Solon Chamber of Commerce JumpStart Cleveland SEO Cleveland Web Association